Vision 2020 : Next Conference – set for Feb 17th, 2010
Building a Platform to Success
Feburary 17, 2010– 12:30pm – 5 pm, 12:30pm-1:00pm Registration, 1:00-5pm Conference
Keynote Speech: The Key To Sales Mastery: Understanding Why And How People Buy
Today, the basic dynamic of the sales process has changed. Sales are no more primarily about selling products.
Rather, it is about building trust and working with prospects collaboratively to solve problems.
Drawing on Samurai Business Group’s newly released book, “Put the WIN back in your
SALES”, master sales trainer Bob Lambert will outline a fundamentally different approach to
selling based on scientific research into human perception, motivation and behavior.
Using science-based decision models and real-world case studies, Lambert will reveal ways to
develop long-lasting relationships with customers. He will discuss how to build such relationships
by increasing your understanding of what is important to them and providing them what they really
want. Through that process, you can create credibility and trust, changing their perception of you
from a vendor to a valuable resource and trusted asset.
Bob Lambert is a dynamic, high-energy executive with a solid record of leading/building
successful businesses, generating millions of dollars in revenue and growing profits. He has
over 30 years experience in strategic business development, marketing and sales for Global
50, Fortune 500 companies as well as being the founder of four successful entrepreneurial
start-up companies.
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He is the founding partner of the Samurai Business Group LLC a sales & business
development performance firm that has developed a revolutionary, results-driven Samurai
Sales Mastery Series™. The center of this process is the propriety Samurai Buying Decision
Model™, the first comprehensive methodology based on academic research, proven
principles of human behavior, and best practices in sales and marketing, designed for the
economic and market realities of today’s marketplace.
Mr. Lambert has successfully coached, mentored, & trained people throughout his career. Several have gone on to
become top executives with Fortune 1000 companies or found successful entrepreneurial firms.
His breadth of experience covers a variety of industries i.e.; automotive, consumer packaged goods, consumer
electronics, durable goods, financial services, professional services, retailing, travel, technology, and the Internet.
Clients served include; Nestle, Procter & Gamble, Kraft, United Airlines, Citigroup, Charter Consulting, Experian,
Kmart, Leo Burnett and Whirlpool.
Speaking engagements including:
Harvard Business School – Alumni Club, Wharton Business School – Alumni Club,
University of Chicago – GSB Roundtables, University of Michigan, Ross Graduate School Alumni, DePaul University -
Marketing & Sales curriculum, Lawyers Connecting and numerous conferences and seminars for private & public
companies and professional associations.
Networking, Teambuilding Secrets for Business Leaders – Panel Discussion between Tim, Mario and Anup.
Tim Stewart, Founder, Reach for Your Dreams
Learn how to build and lead teams in a way that creates big value, and big business results.
The Business Owner’s Guide to building leads from Social Media Tools
Kris Schroder, Kristi Daeda
