Feburary 17, 2010– 12:30pm – 5 pm, 12:30pm-1:00pm Registration, 1:00-5pm Conference

Keynote Speech: The Key To Sales Mastery: Understanding Why And How People »»]]> Building a Platform to Success

Feburary 17, 2010– 12:30pm – 5 pm, 12:30pm-1:00pm Registration, 1:00-5pm Conference

Keynote Speech: The Key To Sales Mastery: Understanding Why And How People Buy

Today, the basic dynamic of the sales process has changed.  Sales are no more primarily about selling products.

Rather, it is about building trust and working with prospects collaboratively to solve problems.

Drawing on Samurai Business Group’s newly released book, “Put the WIN back in your

SALES”, master sales trainer Bob Lambert  will outline a fundamentally different approach to

selling based on scientific research into human perception, motivation and behavior.

Using science-based decision models and real-world case studies, Lambert will reveal ways to

develop long-lasting relationships with customers.  He will discuss how to build such relationships

by increasing your understanding of what is important to them and providing them what they really

want. Through that process, you can create credibility and trust, changing their perception of you

from a vendor to a valuable resource and trusted asset.

Bob Lambert is a dynamic, high-energy executive with a solid record of leading/building

successful businesses, generating millions of dollars in revenue and growing profits.  He has

over 30 years experience in strategic business development, marketing and sales for Global

50, Fortune 500 companies as well as being the founder of four successful entrepreneurial

start-up companies.

®

He is the founding partner of the Samurai Business Group LLC   a sales & business

development performance firm that has developed a revolutionary, results-driven Samurai

Sales Mastery Series™.  The center of this process is the propriety Samurai Buying Decision

Model™, the first comprehensive methodology based on academic research, proven

principles of human behavior, and best practices in sales and marketing, designed for the

economic and market realities of today’s marketplace.

Mr. Lambert has successfully coached, mentored, & trained people throughout his career.   Several have gone on to

become top executives with Fortune 1000 companies or found successful entrepreneurial firms.

His  breadth  of  experience  covers  a  variety  of  industries  i.e.;  automotive,  consumer  packaged  goods,  consumer

electronics,  durable  goods,  financial  services,  professional  services,  retailing,  travel,  technology,  and  the  Internet.

Clients  served  include;  Nestle,  Procter  &  Gamble,  Kraft,  United  Airlines,  Citigroup,  Charter  Consulting,  Experian,

Kmart, Leo Burnett and Whirlpool.

Speaking engagements including:

Harvard Business School – Alumni Club, Wharton Business School – Alumni Club,

University of Chicago – GSB Roundtables, University of Michigan, Ross Graduate School Alumni, DePaul University -

Marketing  &  Sales  curriculum,  Lawyers  Connecting  and  numerous  conferences  and  seminars  for  private  &  public

companies and professional associations.

Networking, Teambuilding Secrets for Business Leaders – Panel Discussion between Tim, Mario and Anup.

Tim Stewart, Founder, Reach for Your Dreams

Learn how to build and lead teams in a way that creates big value, and big business results.

The Business Owner’s Guide to building leads from Social Media Tools

Kris Schroder, Kristi Daeda